I. Introduction
We did a group project on Housing Redevelopment Policy in SEOUL. We have selected the issue on Eun-pyeong New Town project because one of our team members has lived in Eun-pyeong New Town. First, we will look into Housing Redevelopment Policy next we explain Seoul New Town project. New Town project is a one of Housing Redevelopment Policy to promote fair development in overall re
The News Corporation ltd. founded by K. Rupert Murdoch is a diversified global media company. It provides TV channels, direct satellite and cable broadcasting, newspapers, magazines, books and promotional inserts, movies.
Business owned by News Corporation
Newspaper
: New York Post, The Times, The Sunday Times, The Sun,
News of the world
Broadcasting
: Fox Television, Star TV, DirecTV, B
Targeting
Baby boomers have memories about Beetle. They feel dim memories about Beetle in younger to see New Beetle. And now their children are independent, so they live alone or live with mate. They also have economic power. So, they have many advantages like that memory of beetle, and popularities high. But, despite of these advantages, baby boomers prefer to sedan or SUV.
But young genera
/ high school girl’s dream come true
Too diversified products without the focus.
Negative word of mouth about the low quality
Weak brand image (low brand loyalty)
Emergence of great number of competitors
Increasing preference for natural products
Importance of integrated marketing strategy
Importance of the brand equity and brand image
Continuous research for new markets
3. Case Study
1) The application of the new model
The most significant point between the top-down and the bottom-up approaches depends upon the volume of the discretionary rights. We are going to only look into the largeness and smallness of the discretionary rights regardless of the type of discretion. Therefore standing with the policy implementation, our group members thought that the degre