The characteristics of silvergeneration
Preference for practical things
Comfortableness, Relaxedness
Interest in goods on health
Interest in memorial things rather than something new
Soaring of newsilvergeneration
1955~1963 birth
New second life, economic force
Future oriented, rationale
Marketing in silver market
Marketing functions capitalize on these charac
(1) -Segmentation
a. segmentation 분류 기준
-“자동차 시장세분화 규명에 있어 라이프 스타일과 같은 심리적 개념들은 인구통계 또는 사회적 변수들에 비해 자동차 구매 행동에 대한 예측 능력이 보다 높다” (Zins, 1998)
자동차 산업에서 라이프 스타일을 통한 시장 세분화가 인구통계학적인 변인을 통한 시
1. Current Market Analysis
Prospecs is a domestic sportswear company which had established in 1981. Since then, it is considered as one of national-wide brand with low price and good function. Yet, from IMF in 1997, the company had been in a deep financial depression before M&A with LS Networks on 2007. After the M&A, Prospecs was redesigned as a life style company by introducing a concept of w
new ways of cutting energy consumption!
Sun Microsystems: Throughput Computing
The chip industry’s Single Focus
: “Making the digital brains of computers
process data ever faster!!”
BUT,
Sun Micrysystems thought different!
→ “Multicore chip”
- has several processors on a single silver of silicon
- is
1 Introduction: Amazon.com
Amazon.com is a company founded in 1994, US. The name is from the world’s biggest river. Its logo represents a bent arrow from A to Z, which implies its will to deliver every product in alphabet to its customers. The bent arrow also represents customer’s satisfaction. Amazon.com began its Internet retail store service in 1995. At first, it only dealt with books, f