and operating cost
→ Higher competitiveness
C. Promotion strategy: Continuous leaflet advertisement, raising recognition, advertisement in the same sized format.
Original color of E-Mart, Yellow + Red =>unification effect
Execution of events: Chinese characteristics enjoying events
Discount events: every time and weekend new special discount products
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andnew ways with the “Celebrate Originality” philosophy.
To address the needs of its diverse consumer groups and maximise business opportunities, Adidas Originals takes a two-tier strategy to brandand product marketing: Statement and Core. Statement product concepts aim to generate buzz and to keep the brandfreshand relevant. Core product concepts aim to generate sales volumes by presen
andfresh consultancy to achieve rapid growth of Seoul tourism.
2. Situational analysis
a. Macro Environment
As global economic crisis has recovered (refer figure 3-a-1), we expect more people will visit Seoul in 2010. And many westerners have more leisure time due to decrease of working-time and they are curious in the orient culture. Yet, Korea has low country brand(figure 3-a-2) andnew
1. Company Overview
Young-Cheol Burger is a very special place among the Korea University students. Since it had been opened as a street stall at Anam-dong by 2000, Young-Cheol burger has known for its unique taste andfresh ingredients, as well as a favorable and generous character of the owner, Young-Cheol Lee. He keeps trying to keep track of his customers who change rapidly developing new
-참이슬
Nowadays 참이슬 is major alcohol beverage in Korea. Also 참이슬 is major product which generates revenue in Jinro company. 참이슬 has new domestic sales record.
-참이슬 Fresh
참이슬 Fresh is similar to 참이슬. However Fresh is lower alcohol degree than 참이슬. They use the method which refines natural bamboo charcoal, the BCA method of construction, and the Marr