Product architecture
- market opportunities 와 경쟁사의 움직임, 기술적 가능성들, 생산에 요구 되는 것들에 대한 정보가 잘 혼합되어져서 신상품의 architecture를 정의하는데 사용된다.
② Conceptual design
③ Target market
2. Product Planning
① Market building
② Small-scale testing
- 신상품 개발 프로그램 (Newproduct development pr
(1) Project Objective
To develop a new commercial product that is valuable, feasible, and practical in the real market.
(2) Deciding The Market for The NewProduct
In this world, there are myriad markets, consumers, products. However, considering our company's technologies(internal factor) and marketability(external factor), we chose the market of kitchen utensils for our newproduct.
product to develop, including productdesign and promotional mix that should enter the market.
1.1 Analysis of Survey
We conducted a total of sixty individual surveys. Thirty-six of the participants were foreigners from Canada, Poland, Germany, Uzbekistan, China, and Japan. The majority of them were Chinese, and they accounted for 30 people. Because of this majority, this suggestion focuses
worldwide operations, including in the U.K., China, Hong Kong, South Korea, the United States, France, Singapore, Russia, Taiwan and Malaysia. In 2011, we opened global flagship stores in Taipei and Seoul, and on New York's prestigious Fifth Avenue, as part of plans to grow business worldwide. As of the end of May 2012, we now boast 849 stores in Japan and 275 stores in other markets overseas.
newdesigns in this industry that is characterized by long lead times and very high variability of demand e.g M&S could need a whole season to get a new item to stock
3.2- Procurement
ZARA manufactures 60% of its products. By owning its in-house production ZARA is able to be flexible in the amount, frequency, and variety of new styled products. ZARA has outsourced less manufacturing than its