NintendoWii. It also has differentiated technology as well. The control system and screen recognize user’s action, and it provides Internet. But most games of both products are focused on simplicity so that people easily get bored of them. Because of all ages targeting and lack of diversity, they failed to create manias and opinion leaders. To benefit from their targeting strategy and forming
II .2. Development process of Console market(언니가 집어넣아야 할 부분)
II .3. Competitors Identification
There are a few major competitors in the home console industry. The biggest competitor is said to be Sony whose series of products, PlayStation has been a steady seller in the industry. One of the oldest competitors was Sega, a big rival to Nintendo, which unfortunately could
By the succeess of the Donkey Kong, attempt to make game console – Famicom
Representative game - Super Mario, The Legend Of Zelda
Great success in Japan
America market entrance
NES (Nintendo Entertainment System)
Nintendo’s principle - Reasonable price
- Good quality
- Simple
「서언」
우리 팀은 교수님께서 보여주신 잘한 팀들의 과제물 중, 블루슈머(Blue Ocean Conumer)를 주제로 그와 관련된 광고를 선정·분석한 과제에서 참신함을 느꼈다. 그래서 이와 같은 신선한 주제에 초점을 맞추어 그와 관련된 광고를 선정하고 분석하기로 했다. 인터넷에서 검색을 통해 ‘2009 블루
Wii 3D’ 개발 중
SONY
기존의 카트리지방식에서 CD-Rom방식을 탑재한 Playstation의 출시로 닌텐도의 독주체제에 제동
PS2는 게임기 본연의 기능을 뛰어넘어 DVD 기능을 탑재. DVD시장에 큰 성장에 기여할 정도로 큰 성과를 얻음. 또한 각종 인기 타이틀을 보유함으로써 시장점유율 50%이상을 확보.