I. Abstract: Level of analysis: Nongshim Foods in China
II. General Information on Nongshim
A. Nongshim the Company
Nongshim Foods is a food manufacturer specializing in instant noodle and snacks in Korea, established in 1963. It also produces and sells beverage, bottled water, instant rice, microwavable or ready to-boil foods. It imports and distributes worldwide famous food brands such as
I. Problem definition
• NongshimNongshim is Korea instant food Manufacturer Company that produces products such as instant noodles, u-dong, snacks, drinks etc. They recorded total revenue of 63,198 million won in 2010. Within this revenue, instant noodles represented 67.5%, which was equivalent to 42,659 million won. Nongshim is Korea’s No. 1 instant food industry company with Samyang
Nongshim
Samyang
Ottogi
Paldo
Total
Market share
63%
15.6%
10.9%
10.5%
100%
Table 2 - Noodle Market Share by Companies (April, 2012)
= As shown in the chart above, four companies have the entire noodle market share. Especially, Nongshim has 63% of the total noodle market share. This emphasizes that Nongshim has the most considerable influence among the suppliers in the noodle m
nongshim.com)
더 좋은 상품과 서비스로 보다 나은 삶을 위해 공헌다.
- 보다 좋은 상품과 서비스를 제공하여 고객만족을 선도하며 이로써 내 외부 고객의 풍요로운 삶에 공헌하자는 의미입니다.
(2) 비전 2015
고객과 함께 건강과 행복을 추구하는 글로벌 식품기업
농심은 2008년 1월 14일 새로운 도약을
Nongshim Automatic vehicle Location) : GPS를 이용한 농심의 차량위치추적시스템 으로, 위성통신 등을 이용하여, 차량의 위치나 상태를 감시하는 시스템이다.
- ULS (unit Load System) : 유닛 로드 시스템으로, 화물을 수송할 때 기계 하역이 가능한 단위로 모아서
하역 하는 것을 말한다.
3) 도입 후
- 보여주는 물