in Korea. And within food industry it ranked 6th in terms oftotal asset (KRW 1518.6 billion) and 3rd intotal sales. Its net profit was KRW 11.9 billion .
B. International Expansion History
Nongshimis famous for its great success intheinstant noodle market not only in Korea, but foreign market like China, USA, etc. Currently it has been focusing on expanding its business area to premium ins
market scales are increasing. Thetop of that is Dr.You. And also Dr.You combined food with science, medecial project.
- Upper the diagrams present that after Chinese milk scandal, eating food patterns changing and healthy food market scales are increased. -
Based on These three reasons, we will look carefully about product and promotion in 4Ps strategy.
Ⅲ. Dr. You's Marketin
the opportunity to visit the head quarter.
Digging out potential of local employees through various career development courses.
Foreign companies that were successful in entering intoChinese market choose the Joint venture.
It is advantageous for a Joint venture to transfer technology and management skills toChinese local enterprises. Shortening the time for developing the distri
ofthe products were sold as a fatigue recover inthe 60s and 70s concentrating on the blue color and common population. People have interested in healthy life since late 90s looking forward functionally healthier drinks. According tothe trend, various drinks containing vitamins were produced. However, the share rate ofthe Bacchus in a beverage marketis still one ofthe biggest. Andthe reason
andis keeping up because it attribute its success to E-mart. Their sales amount has been developing as well. In 1999 their sales amount reached at 2.3 trillion won and next year it improved to 3.5 trillion won andin 2001, 5 trillion won, andthe next year it accomplished to reach to 6.3 trillion won which is 3 times bigger than 1999’s. E-mart makes rapid increase inthe number of stores as we