products : 주산물)이라 하고, 연산품 중 주산품의 제조과정에서 부수적으로 생산되는 제품으로 주산품의 판매가치 또는 수익과 비교하여 판매가치나 수익이 상대적으로 적은 제품을 부산물(minorproducts 또는 by-products : 부산품)이라고 부른다.
주산품 또는 부산물로 구분하는 기준인 판매가치 또는 수익
product strategy and product range? Do you agree with the matrix approach described in Figure B of the case?
- IKEA의 신제품개발과정은 제품구성에 우선순위를 정하는 제품전략위원회에 의해 조사된다. 우선순위는 소비자 동향에 기초를 두고 이가 정해지면 제품개발자는 회사의 ‘MATRIX'를 이용하여 제품의 목표 소매가격을 설
products
Goods : physical goods
Services : non-physical products
Goods / Service Continuum
1. Pure tangible good soap, toothpaste
2. Tangible good with accompanying services automobiles
3. Balanced restaurants patronized for food and service
4. Major services with minor goods airline services
5. Pure Service haircut, psychotherapy
기능적 상품(functional goods)
: 소비자의
Products
SPORSTER: Born on the flat track and raised on the streets. A sports style street machine.
DYNA: Higher seats and short wheel base.
SOFTAIL: Harley-Davidson’s trend mark. Long and low seats and good style.
TOURING: Easy to ride and has many functions to give comfortable riding such as shield, audio, seats like sofa, etc. It is famous to older people.
VRSC: Performance machine de
1-1 Innovative Toy Inc.
Shanghai Innovative Toys Corporation
Business Type: Manufacturer
Year Established: 1982
Industry Focus: Toys, Ball
Products/Services: Gym balls, Hop balls, Full printing, Spray printing
Main Markets: North America
Other Markets: America, Europe
OEM Service: Yes
Legal Representative / CEO: Alex Tang
Number of Employees: 501 - 1000 People
Ann