Classification
Structure OfSports Marketing
Marketing
OfSports
Marketing
Through
Sports
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.
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Problem
공식 후원에 막대한 비용(Ambush Marketing)
지나친 상업주의
기업 목표 소비자의 불일치
통합 마케팅의 부실과 후속 조치 미약
기대효과 평가의 어려움
invite new thinking, so even more fantastic ideas can evolve.
Creativity is our essence.
We take chances. We exceed expectations.
We help dreamers dream.
Ⅱ. 3C
1. CUSTOMER
Present PS2’s main customers are male who live in the urban area and from their 20s to 30s who are economically independent. Our team has analyzed these customer’s behavioral and psychological attributes.
marketing strategy such as Hyundaicard C (2004), Hyundaicard S, (2004) ,Hyundaicard V (2007). They also held the ‘Hyundaicard super match’ which is sports marketing series since 2005, and served shopping, leisure, education, trip, concert service by launching PRIVA which is a lifestyle service. Hyundaicard cooperated with General ElectricCompany in 2005. Asset of Hyundaicard was 3,730 billio
Ⅰ. Introduction
1) Location
Russia is located in the north Eurasia continent (Far East Asia ~ Europe). Russia is the largest country in the world which is about 1/8 of the world’s land area. Because of this huge territory, there is an 11-hour time difference between East and West.
2) Climate
The huge territory of Russia also makes a various climate zone. Basically, Russia has continental
products and satisfy the customers’ increasing interest and needs of fast fashion clothes. The first is pattern. Different from other fast fashion brands in Korea such as Zara and H&M which the sizes of the clothes are according to Western sizes, SPAO designs its clothes to better suit the Korean body shape. Therefore, SPAO eliminates the size problem such as sleeves too long, pants too long or