good and ‘No More Uncle”.
III. S.T.P Strategy
1. Segmentation
We divided the possible customers according to their profession, age, and financial status. (table 1 of the appendix)
2. Targeting
1) The target customers: male customers aged between 20 and 33 (the second and third segments) living in Apgujung-dong.
2) Targeting strategy: a combination of differentiated marketing a
marketing strategy was effective. And regardless of purpose of the company, that became a big issue, so on online that the Tong-kun chicken's parody cartoon, the Tongkeun chicken's map and the seoul map, etc. Many parodies were spontaneously occurred by the netizen. Therefore, internet includes the kind of the viral marketing In the case of the good price chicken hypermarkets promoted these items
MARKET
All the retailing method in e-commerce is called 'online market'. This includes both general shopping mall operating by individuals or corporations and open market. General shopping mall needs large capital for building itself and promotion, and every products in the mall are sold and managed totally by a founder. Open market is like an assembly of these shopping malls, so it deals goods
goods market totaled 3 trillion won, ranking 3rd in Asian market (following Japan and Hong Kong) and occupying 2% of world economy. Korea’s luxury goods market is composed of department stores, brand outlets, and duty-free shops occupying 2 trillion won and foreign visitors occupying the other trillion won. Also, rapid increases in online malls and outlets are being observed.
Until late 1990,
market requirement, cannot understand UNIQLO’s system. But since UNIQLO is good at forecasting exact amount of demands and through planning of manufacturing, they were able to have minimum amount of inventory.
They makes classic item by season, so they focus on selling their season item. Their strategy is to concentrate in selling ‘campaign products’. For example, in summer, UNIQLO nominat