Online shopping
delivers the convenient for customers
increases many customers and expand the market share
package uniformity strategy
promotional discounting strategy
The Efficient Consumer Response (ECR)
Social media, such as Facebook, Twitter, and YouTube
3. Promotion with K-Pop superstars
Younger generation who have interests in Korea and its culture.
Superstars
◆Competitive Advantage of CJ Freshway
CJ Freshway has an excellent distribution infrastructure by securing one stop delivery system which is a nationwide logistic network, in other words, it is a global sourcing. In addition, they have safe sanitation overhauled by KOLAS. That is not only what they are doing but also they provide much more useful information for their customers about consulti
Shop do not contain those following components:
Paraben, Pigment, alcohol, artificial flavourings, benzophenone, mineral oil.
3) STP
(1) Segmentation
① Demographical variables: women (late10’s~early 30’s) who are interested in make-up
② Geographical variables: the capital-centered region, dominant commercial market much floating population and online system (support exceptional
shopping addicts. Merchandise includes apparel, cosmetics, electronics, housewares, jewelry, and toys. It broadcasts 24 hours a day; viewers call in their orders to one of its six call centers. If you can't find what you're shopping for on the tube, it also sells online and through five outlet stores plus a full-line store at the Mall of America in Bloomington, Minnesota. The company also has sho
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a