together.
3. Interview Survey
We did interview with people because we need some video data and real experiment for our research. Of course, paper survey could be enough to make some decision and set the goal, make a strategy but we need real data about people's opinionof coffee bean.
(1) Purpose
As I already told, we thought we need some real data ofpeople's
3. Cultural environment
1) Prevalence of Lookism
- Recently, a plastic surgery and an online recruit company conducted a survey on the importance of appearance to 1,264 people. 98% of the respondents said "Appearance influences the success in the interview," and 94% of interviewers confessed that they consider the appearance of the applicants during the interview.
2) New words for fashionable
of the Mr.Pizza
Beat other pizza company such as Pizza hut, Domino’s pizza
Vision
Well-being pizza
Hand made pizza that strives best quality and best service
Direction
Strict slogan of ‘ Pizza for women’
정우현 himself practiced this slogan strictly to push his opinion
정우현 wanted to expand his company at year 2000, and hired 황문구
Lots ofpeople got surpri
Noelle-Neumann(1974), Communication scholar in Germ- any, presented this theory which is one of the powerful effects theories about mass communication effect
Mass media spread certain contents to people and are powerful to make them dominant public opinion
She analyzed the meaning of public opinion and character of individuals in society.
Period [A] (~4/29) : Before the report of ‘PD수
of the hill"의 3C 사고방식을 조심해야 한다. 지난 사례 중 "보수적인 자기만족과 자부심 때문에 단체의 실력이 떨어졌다. 이 문제 때문에 지금까지 IBM 회사는 환경에 적응할 때 방해가 있다. 5장에서 우리는 크게 성공한 조직이 이런 사고방식을 방지하는 것에 대해 토론했다.
기업은 관료조직을 피하면