Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Since its first introduction in the 1930’s, apartment has been continuously broadening its domain in Korea and despite its not long period, has come to serve as the most common and standard form of Korean living space today. However, one of the noticeable fact about the development process itself, was that it was highly inclined to the standardized expansion, while not so as much to the variety
Ⅰ. 시작하는 글
첫 조모임의 시작은 우리가 한 학기 동안 마케팅 분석과 전략 수립을 할 가게를 선정하는 것이었다. 아무래도 각 조원들이 자주 가는 곳이 많은 정보를 알고 있고 많은 정보를 알아낼 수도 있기 때문에 각 조원들의 의견을 들었다. 그러던 중 학교에서 매우 가까운 위치에 있는 버블
rate of market share is showing that Maxim is getting a great support from Korean who has a complex taste.
Ⅱ. Market Analysis
The scale of Korea's coffee market is estimated to be 1.6 trillion won and among these, instant coffee market which includes coffee mix, bottle, can, and cup type possesses 1.3 trillion won. The rest is of course for espresso market. Maxim is largely dominating the i