III. Overseas Chinese Capital in East Asian Region
1. Hong Kong
The population of Hong Kong is about 6.3 million and 98% of it is Chinese with 90% of them are from Guangdong province. The external structure of large corporates in Hong Kong seems to be westernized but the internal look shows rather family-oriented management system. Until 1988, ten family-owned companies dominated about 54
of H.K in combination with enormous labor of China.
As one of the Asian country, H.K is nation with grew rapidly about economy and they has already been the center of financial operation in the world. we are going to investigate regarding to market and trade of H.K
We will consider H.K what they have been doing for their industry for Trade and regarding to policy. www.gov.hk/en/residents/
overseas market as FDI, it would have born more cost such as rent and operating cost. By franchising, extra cost could be avoidable.
2. Disadvantage of franchising
One remarkable problem which franchisor could face is that it can lose control of operation. As franchisor doesn’t have authority on operating, it might be difficult to keep high quality of service and exerts a bad influence on
for Young people : Ceci, Vogue girl, Elle girl, Nylon, Dazed & confused
Overseas expansion of Korean magazine
CECI CHINA
Publishing first issue in Korea in 1994
Launching CECI CHINA in 2008
Catchphrase : ‘FROM KOREA TO ASIA’
- Becoming popular in China market
- Delivering Korean fashion and
beauty and Korean stars
- Leaping to Asian Trend magazine
What does 'CJ Foodville' mean?
CJ Foodville is a compound word combining ‘'Food’' and ‘'Village’', pursuing toward a comfortable, relaxing, and fun family restaurant where customers can feel the same way when enjoying having a meal with families and neighbors in the village.
Trend
1. Family Restaurant
Family restaurant is the professional catering restaurant whose target is the fa