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Students and workers who study for official English scores
Focus Group Interview
with 4 students
Survey
with 50 people
Interview
with a
target is too narrow to success in a long term. In order to establish loyal customers and increase their market share, especially in maturity stage, Glaceau Vitamin Water needs to separate segmented group by their needs. We choose four submarkets which are exercise lovers, studious people, health conscious and trendy followers. Among these submarkets, we choose to focus on health conscious and tr
1. Location-Based Service Background
1.1. Definition of Location-Based Service
Location-Based services refer to general class of computer program-level services used to include specific controls for location and time data as control features in computer programs. Location-Based services utilize location information to improve business productivity as well as adding value to a comfortable life.
track the intensity of visceral responses such as anger, lust, disgust, and excitement. The fMRI, on the other hand, uses a giant magnet to track the blood flow throughout the brain as test subjects respond to visual, audio, or even taste cues.
In the field of marketing, scholars have agreed that there are three major trends that are newly arising. These include the emphasis on social relations
Manufacturers
Samsung, Apple
Content Provider
3rd parties (restaurants, etc.)
Location Provider
Telecommunication companies (KT)
LBS Provider
Groupon, Foursquare, etc.
An active service requires the mobile handset owner to request or demand a location service
A passive service is where the handset owner gives permission for trusted 3rd parties to locate their whereabouts.