Literature Review
Scholar Year Summary of Researches on Variables
Lewis 1984 Quality of Service, Overall feeling, security, improved service, price and quality of F&B, atmosphere, comfort, image, quality of beverages, Rooms, health equipments, reputation, quietness, room properties, reservation and front service
Knutson 1988 Sanitation of rooms, comfort, convenient location, security and safet
2. LITERATURE REVIEW
Divided Attention
The ability to successfully execute more than one action at a time, while paying attention to two or more channels of modalities.
When people perform a number of tasks in parallel, they must divide their attention, which may weaken performance.
people’s life joyful.
Goal of this study : to bring new over the 30’s customers from other companies, offering better casual games and entertainment sources
3. Theories & literature reviews.
4 P’s
http://www.netmba.com/marketing/mix/
Marketing SWOT
http://www.netmba.com/strategy/swot/
4. Discussion about Marketin
people. Also, Dongdaemoon market is losing its competitive because of the lower cost of the sewing factories in China and East Asia. Secondly, the design of fashion products in Dongdaemoon market is not original and there is no professional designer for them. In addition, Dongdaemoon market lacked the professional fashion forecasting system and weakened their design ability. Lastly, the ability o
Literature Review
(1) Newspaper
① 대학생활 만족도 女 ‘20.9%’ vs 男 ‘32.9%’
대학생 10명 중 4명은 자신의 대학교 학창시절에 대해 만족하지 못한 채 졸업을 할 것으로 보인다. 취업·인사포털 인크루트가 2월 졸업예정인 대학생 933명을 대상으로 ‘대학생활에 대한 만족도’에 대해 설문조사한 결과,