marketing we are interested in the Bacchus case, which a top drink for 40 years have been lose its occupancy to the another strong competitors like the Vita500 since 2000. It will be a valuable process for us to investigate the case.
Body
1. The legend of the Bacchus, an immobile top (a start~2002)
1-1. The Bacchus marketing mix (4ps)
1) Product
The Dong-a company put out the B
2.1 E-Mart
Shinsegae E-Mart, which is first hypermarket and discount store in Korea, opened the first store in 1993 by Shinsegae Group. In 2006, it acquired Wal-Mart Korea Co., Ltd. which marked the opening of the 100th store. E-Mart is Korea's "first" and No. 1 discount store with 136 stores in Korea and 28 stores in China (as of October, 2011). With the spin-off from Shinsegae Department Stor
2. Betty Crocker
Since 1921, General Mills have created convenient, delicious meals and easy-to -make, great-tasting desserts with Betty Crocker products.
3. Gold Medal
They select the best grades of premium wheat and perform quality checks throughout the milling process. The means consumers are assured of consistent results – time after time, recipe
A thing that we should watch for these outsourcing in the case of Nike is the fact that it practices outsourcing as a strategic perspective which increased competitive advantage rather than mere cost saving. As turning the products on the third- party, all of their capabilities were focused at technology development and distribution and marketing, therefore, Nike maximizes their value. However, d