What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
도입기(Introduction Stage)
? 성장속도(수요신장)가 느리다.
? 도입비용(연구개발비, 판촉비 등) 부담으로 인하여 이익이 거의 발생하지 않는다.
성장기(Growth Stage)
? 상품에 대한 수요가 급증하며, 잠재 수요자들이 실제 수요자화 된다.
? 이윤이 현저히 개선된다.
성숙기(Maturity Stage)
? 매출은 증대하지
Stage of Development
What is the stage of development of the product/service?
- FREE-ECONOMICS개념의 사업으로 사업모델은 일본에서 검증됨
- 복사지후면의 광고에 대한 광고효과 등은 아직 검증된바 없음
Product/Service Limitations
What are the limitations of your product/service?
- 광고효과를 논리적으로 설득하여 광고주를 유
Major Stages
Management Innovation
Idea generation
Idea screening
Concept Development And testing
Marketing Strategy development
Business analysis
Product development
Test maketing
Commerciali zation
Kraft’s
Product
Life Cycle
need and it was successful for the product of introduction stage in product-life-cycle. However, the problem is that many consumers feel a little uncomfortable with Styler – it’s too expensive for such a useless product. We have decided to change their thoughts and lead them to feel more of needs for Styler in both value and functional wise by efficiently using marketing tools.