profitmodel is desperately needed by SK. Since more people are now using web portals through smart phones, we will focus on the mobile users. So in this paper, our group aims to present a smart way of increasing the traffic number of NATE, thus creating more value of the firm. We will discuss the current situation, the new profitmodel itself, and the values that are expected to be created throu
Hills, California
Owner Fox interactive media
Employees 300
Slogan A place for friends.
2. Main offer service and profitmodel
A. Main offer service : Music
-Free Music Listening
(You shall see an advertisement before music listenings.)
-Over eight million artists have been discovered by MySpace
They provide promotion video.
Ex) Boa, Wonder girls
1.가격결정
Pricing to Optimize Revenues
가격은 비즈니스 모델에서 매우 중요한 요소!!
Profit = revenues – cost = P x Q =C
ex) 폴라로이드사, 펩시콜라
- 성공적인 가격을 결정짓는 중요한 질문들
① 고객에게 제공하는 이익과 관련된 가격과 비용은 어떻게 결정되는가?
② 회사는 언제 제품의 가격
of the silver generation
- Thus, form a business model that creates a new profit-structure
Live your life to the fullest
Maximize the last quarter of your life
- The biggest purpose is to bring happiness and satisfaction for the silver generation who seem to be excluded from the term ‘life’
model. What are the company’s revenue-cost-profit relationships? What strategies has Google relied upon to build competitive advantage in the industry?
4.1 Business Model
AdWords and AdSense are important factors to Google to achieving success of business model. Google’s revenue comes from advertising, and 50% of advertising revenue comes from AdWords, and the rest comes from AdSense.
AdWo