소개글
[국제e비지니스] Silvernet Project에 대한 자료입니다.
목차
1. Definition of Silvernet
2. Targeting
3. Customer’s needs
4. SWOT Analysis
5. Market BCG Analysis
6. Market Analysis
7. Business Model
8. Discriminational characteristic with existing service
9. Service Product
10. Profit Structure Model
11. Profitability Analysis
12. Marketing Strategy
13. Post Management Plan
14. Expected effect
본문내용
Definition of Silvernet
Silver + Internet =SilverNet
interconnect the quickly aging society and the e-business.
A positioning strategy to serve the elderly as the main customers
of the internet service
SilverNet
- Various services designed to deliver greater convenience for the elderly
- A value-added network
- aims to increase the customer value of the silver generation
- Thus, form a business model that creates a new profit-structure
Live your life to the fullest
Maximize the last quarter of your life
- The biggest purpose is to bring happiness and satisfaction for the silver generation who seem to be excluded from the term ‘life’