Macro Environment
(Information & Analysis)
Demographic
Russia had a population of 142million in 2010. After the collapse of Soviet Union, population has been in a decreasing trend from 1993 to 2007. The population started to increase from 2009 and right now Russia has a population of 143million. Russian population is ranked 10th, and territory 1st in the world.
right, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product properties
-OB blue
Unlike other beer, the othe
Ⅰ. Introduction
1) Location
Russia is located in the north Eurasia continent (Far East Asia ~ Europe). Russia is the largest country in the world which is about 1/8 of the world’s land area. Because of this huge territory, there is an 11-hour time difference between East and West.
2) Climate
The huge territory of Russia also makes a various climate zone. Basically, Russia has continental
2. Strategical changes due to privatization
According to miles and snow's corporate strategy analysis, KT&G is undertaking the Analyzer approach. In order to satisfy the taste of various customers' needs, KT&G is pouring immense asset into R&D, and it also adopted the brand manager to adapt itself into the changing environment. Considering the fact that KT&G was closer to defender approach i
2) The current point which WHCF instances give From main text before tries to observe this WHCF 30 after obstructing the redevelopement plan of the former founding at that time hour authorities, point of view does the environmental matter where the local resident agrees and a greens provision with the operation direction which is basic and stands but reconstructs in demand of the area where chang