sale business offers equity brokerage, derivative brokerage, and investment advisory services to institutional clients worldwide. It also develops and delivers various financial instruments, such as mutual funds, equity-linked securities, over the counter derivatives, overseas funds, and fund of funds. Fourth, the retail business division incorporates a number of interests, notably customer care
secure competitive advantage with superior technology and design.
Alpha Project: 73 designers in different fields and 12 professional in human engineering lead R&D of NIKE.
▷ Securing new customer base
▷ E-commerce outsourcing
▷ Gglobalization strategies of Nike (Securing the global supply chain)
3). Promotion
▷ Advertising
A way that the most easily accessible to the public.
million shares to the public
Price range between 90,000 won ~ 115,000 won per share
Final IPO target of 110,000 won per share
Initial market capitalization of shares on sale is valued 4.9 trillion won.
Lead arrangers of the share sale
Goldman Sachs Group and Korea Investment & Securities, with Merrill Lynch, Morgan Stanley and Shinhan Investment Corp. also underwriting the offer.
of 1990s
○ experienced an unprecedented
downturn under a serious
economic slump and the
foreign currency crisis occurring
in the period of 1997-1998.
Hyundai’s Take-over Of KIA
In July 1998,
the government and the creditor banks offered
a public bidding for selling out the Kia group.
At the 3rd bidding round,
it was determined in Novem
andsale higher value added products like passports, security ink and electronic ID-cards to overseas markets.
C. Reasons for choosing this organization
The first reason for picking KOMSCO as our subject is that we want to figure out how government corporations try to meet the opposite expectations. KOMSCO is one of the government corporations which have characteristics of both public enterp