of Currency Wars
① Reasons for intentional devaluation
As the price to buy a particular currency falls so too does the real price of exports from the country. Imports become more expensive too, so domestic industry, and thus employment, receives a boost in demand both at home and abroad. However, the price increase in imports can harm citizens' purchasing power. The policy can also trigger re
of people's awareness on diagnosis system with bidet. Most ordinary people are not familiar with the concept and the investment for toilet is not persuasive with Korean as well. Moreover, the price of our product can make some trouble according to our survey on preference price of potential customers.
Next one is opportunities. Thanks to the explosion of interest on well-being, sales volume of h
of their main promotion strategies. The variety ofproduct kinds, material range used, and collaborating designers have demanded a special care in the presentation of the Alessi’s items. Therefore, Alessi shops carefully deal with each object showing its history, character, intention to transmit joy and aesthetic energy.
There are two different kinds of Alessi shops(off-line); flagship stores
of the advertisement was to change the brand attitude and brand purchase intention regarding the canned tuna product. Before the launch of the ads consumers had no product attribute. However, after the release of the campaign the consumers’ attitude about Dongwon canned tuna has changed to healthy food. Secondly they attempted to convert other consumers to consume tuna products by showing them
exist as of today. According to a survey conducted by Student Monitor in 2008 for 1200 undergraduate students who were planning to purchase a laptop, 43% of them answered they would buy a Macbook. In 2003 only 8% of these possible laptop buyers answered positively for Macbook. With high loyalty and interaction with its followers Apple deserves to be where they are now.
B. Korean Market