ofreturn on investment that is based on the number of shares outstanding. It is required to be seen in "income statement". It is also probably the single most widely watched ratio. If it shows high ratio, the value to invest this company is increasing.
Change rate 2005-2006 2006-2007
Royal Dutch Shell 4.75% 25.94%
Chevron 19.15% 12.63%
Hyun-Dai 296.3% 27.6%
GS Caltex -7.09% 0.5%
Exxon mob
of CAP, also, makes the price of its products reasonable while the quality of products is good.
CAP also regards PEOPLE. The company thinks highly of its employees and citizens, no need to mention costomers. So CAP has done the sustainability management. CAP has done many voluntary to the society, returning its profit to the society.
2. Vision and Mission
1) Vision of the Company: Making worl
-4p strategy
4p strategy includes concept of product / price / place /promotion. This strategy is made purpose to market systematically. Because Starbucks also is company, so it has 4p strategy, too.
*product
Starbucks pursue diversity of product. Caffe latte, cappuccino, Americano, etc. starbucks sells more than 20 kinds of coffee. And because it sells goods like mug cup, it became to sell s
of quality beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurturing a winning network of customers and suppliers, together we create mutual, enduring value.
Planet: Being a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximizing long-term return to shareowners while being mindful of our overall r
us on this basis, we should be pleased to give you further details of business.
Regarding our credit standing, we wish to refer you to Korea Exchange Bank, Seoul, and the Korean Consulate in Florida. We will supply you, upon request, with and other information that you may require.
We look forward to your favorable reply by return.
yours very truly,
Jin Hee Jang
Int. Marketing Manager