② Recommended Books for Age
This service offers users recommended books not only the library web-site also at a board on first floor. It is for infants, children, teenagers and adult.
Many parents use this service to give their children books for education. Moreover when we visited 1st floor, we saw an old man who watching board about that service. It makes we assurance about service's effe
.
1.3 Scope of the report
Social Network Service의 특성상 온라인상의 활동내용과 사례를 주요 범주로 설정하였습니다. 특별히 하나의 기업이나 제품을 발굴하여 발표해야하는 과제이지만 교수님과의 상담 후 Social Network Service Marketing이라는 하나의 Marketing을 설정하여 보고서 및 발표를 진행했습니다.
About the Case 4 : Enterprise Rent-A-Car
Have you ever heard about 'rent a car' service? In many companies, this service has been gave. And, this case is about rent car company's success. First, there is the story of the man named Kevin.
Kevin had had his own car but he faced car accident. His car was towed to repair shop. At that time, his assurance agency recommended Enterprise Rent A Car
Passion for Excellence
Passion for 6-Sigma Quality
Empowerment of People
Boundaryless Behavior
Challenging Stretch Vision
and Goal
Open, Candid, Fair
Relish Constructive Conflict
See Opportunities in every
changes
Integrity
Headquarters
- Fairfield, Connecticut
Number of employees
- Over 323,000
Locations
- Over 160 countries
Total revenue (2009)
Ⅱ. Main body
1. Leadership
1-1. Management philosophy
1) Do they have mission?
① Evaluation
Evaluation(I ): very good ( ) good ( v) average ( ) bad ( ) very bad ( )
Evaluation(E): very good ( ) good (v ) average ( ) bad ( ) very bad ( )
② Reason
▷We will focus our energy on performing services that are consistent with our mission by de-centralizing authority, empow