.
1.3 Scope of the report
SocialNetworkService의 특성상 온라인상의 활동내용과 사례를 주요 범주로 설정하였습니다. 특별히 하나의 기업이나 제품을 발굴하여 발표해야하는 과제이지만 교수님과의 상담 후 SocialNetworkService Marketing이라는 하나의 Marketing을 설정하여 보고서 및 발표를 진행했습니다.
socialnetworkservices, other’s consent is not required to ‘follow’ the person. This means that using Twitter, following big persons like president, and movie stars is possible. Taking advantage of this easy accessibility and publicity, Dell is known for using Twitter as a marketing tool for providing discount coupons which helped the company to get rid of all the unsold products in stock.
activities
Socialnetworks connect people at low cost
Early socialnetworking sites started out as generalized sites
The first online socialnetwork site was started in 1997, called Sixdegrees.com
Personal web place popular in U.S.
Communication with friends, Information exchange…
The most popular
SNS service in Korea.
It has much possibility in Korean SNS marketing
◎ Scale of Domestic Social Commerce market
After developing the market in February 2010
registered 450 companies By Sep 2011
- Appearing Social Commerce company “Wipon” in February 2010
- About 100 companies developed the market in the end of Oct 2010
- About 500 companies registered in May 2011, after that the
number of them has decreased slightly
marketing, scholars have agreed that there are three major trends that are newly arising. These include the emphasis on social relationship, brand relationship, and emotional relationship. Social relationship is mainly achieved through SocialNetworking Services marketing, where businesses actively communicate with consumers and apply their responses directly to their marketing strategies. Brand