of low percentage ofalcohol. Therefore, if Jinro wants retain its position, it must conquer low percentage ofalcohol market.
2) Customer Analysis
Traditional Soju is originated from middle age of korea. When Korean government prohibited using rice for alcohol, The liquor we call soju had been made. For dacades, soju has been a good friend of people. As time has been changed, there are plen
of my research, field study, and personal experience on the subject of the nighttime tour named Moonlight Tour of Changdeokgung Palace. While working as a tour guide at the royal palace, I gave many tours for locals and global tourists and met lots of people who were interested in Korean royal palaces, and traditional Korean culture.
I found that there were many questions tourists wanted to
Ⅰ. Introduction
What are you usually doing when you have break time? Almost everyone might answer to go movie, musical or listen to music. It is all related to cultural things. For example, according to Korean movie statistic, last third-quarter moviegoers found a total of 51,330,000 people. It is the best record on third-quarter period. Like this, culture is getting essential in our lives.
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
a celebrity or celebrity group. This kind of show may include scenes where celebrities hang out with their family or friends. For example, cable TV show Lee Hyori’s Off the Record follows the life ofKorean superstar, Lee Hyori. However, there is also Big Bang TV, which follows the life ofKorean pop group, Big Bang and another spin-off show that follows the life of the female girl-band, 2NE1.