to all types of customers worldwide. It aims to be the first in market share in both of developed and developing countries.
By releasing various products for appropriate times and places, Nokia spreads assault marketing. In fact, it has hundreds kind of product and sells different product suited for each market. Especially Nokia shows strength in emerging market like China. For example, Nokia p
of stores are located. If local retailers build their stores beside them, they would be able to attract more people. Since such town centers are often built by the country, local companies can make hypermarkets with nearly no additional cost. This may be quite strategic since foreign companies like Wal-Mart cannot easily acquire the rights to be built beside it. Such type of stores usually tends
of the menus are 1~1.5 times as expensive the fast food restaurants.
In the second half of the 2012, there was a research measuring the satisfaction toward the family restaurants, price and the use of the family restaurants by asking 1000 consumers who are over 20 and have ever been to the family restaurants. According to the research, among the four major family restaurants in Korea, the “Out
and Lotte Department and Lotte Cinema belong to Lotte Shopping Corporation.
Lotte Department Store was ranked Number 1 for 4 consecutive years in the Dow Jones Sustainability Index and among Global Top 4 in retail division according to the Forbes Magazine. Furthermore, it has recently set its motto as ‘young and fashionable department store’ to increase the demand from the younger people.
of its strategy (2002).
The company was based on a simple concept: that Dell could best understand consumer needs and efficiently provide the most effective computing solutions to meet those needs by selling computer systems directly to customers. This direct business model eliminated retailers, who added unnecessary time and cost, and also allowed the company tobuild every system to order, off