7. 광고와 promotion
우리 약국이 2~30대 여성층을 주 고객으로 삼기 때문에 다른 약국보다 더 편안하고 깔끔한 인테리어를 기획해 보았다. 그리고 대기 시간을 활용하여 사용할 수 있는 각종 물품들(발 마사지 기기, 의약품 관련 판촉잡지)을 구비하여 소비자들이 편안하게 휴식을 취하면서 우리 약국이
로열티법(Relief from Royalty Method)
? 로열티법(Relief from Royalty Method)은 자산(특허기술) 소유자의 경우 그 자산을 제3자로부터 라이
센스할 필요가 없다는 점에 기초함. 즉, 자산 소유자는 그 자산 사용에 대한 로열티 지불이 요구되지 않음.
? 절감되는 로열티금액 산출은 적용 로열티의 결정과 당해 기술
Franchise business is the relationship franchisors provide franchisees to operation, education, products, no-how and so on. They manage the business together. In other words, In Franchise business, manufacturers and distributors who can make and sell product are franchisors. And, Individual outlets are franchisees. Wherever you go, there are many stores provide same interior, same menu, same pri
Ⅰ. Introduction
A car accident in San Diego occurred in August 28th 2009, which cost four people’s lives became a hot issue in USA. The phone call from the driver just before the car, Rexus, crashed into to guardrail was the reason; the driver shouted through the phone that the accelerator pedal was broken. After the accident, Toyota officially announced that the incident was not because o
1, Fan culture of idol singers
1) Overall fan culture of idol singer in Korea
Korean idol culture is shorter than Japanese idol culture. In Japan, idol singer existed in 1960s, so idol fandom and fan culture of idol are set in Japan. But in Korea, H.O.T. who is made by SM Entertainment in 1990s is representative idol singer. They had got a lot of popularity from teenagers and contributed g