SALES
Building ‘Brand’
Brand consulting company called Interbrand which evaluated Nokia’s brand value as 8th in the world in 2010. In fact, it had been ranked in top 5 for past several years, but fell this year.
Nokia established absolute brand image in the global mobile phone market because it built up consistent image. It conquers the market through the low price products, but at the
Logistics
AVON의 판매순환주기를 Campaign이라고 하는데 1년에 2주씩 총 26번에 걸쳐 진행된다. 각 캠페인 때마다 판매원들은 본사로 제품책자를 구입하여 고객들에게 배포하고, 이 책자를 통해 제품을 접하는 고객들은 판매원들에게 주문을 한다. 2주 동안 모인 주문들을 주문서에 작성하여 본사에 보내면
2005 2006 2007 2008
GDP(US$ 100milion) 8,447 9,511 10,493 9,287
Total industries’s sales
(KRW trilion) 1,611 1,702 1,864 2,272
Ratio of corporate logistics cost to sales(%) 9.7 9.6 9.6 9.5
Ratio of paid logistics costs(%) 42.9 43.0 43.1 43.1
Logistics market size(KRW trilion) 67 70 77 93
Change from the previous year(%) 13.4 5.1 8.8 21.4
1992.06 : Basic construction plan for new a
Logistics
④ Marketing & Sales:
They did not use indirect sales like retailing, but instead they used direct sales method in order to obtain instant market information such as customer’s needs and also to gain competitiveness in dominance and authorities.
⑤ Service
Marketing and Sales
STP
The French perfume market was mainly composed of highly priced perfume such as Dior and Chane
Logistics
Inbound Logistics이란 조달 물류로써 접수, 재고관리, 수송계획을 포함한다. Kmart는 대량으로 공급자로부터 물건을 공급받아 다른 경쟁자보다 싸게 물건을 공급하여 경쟁력을 갖추고 이윤을 창출하는 회사이다. 따라서 물건 공급의 효율성 극대화가 Kmart의 경쟁력을 창출 할 수 있다. 하지만 초기 K