(AS A % OF SALARY) 25%
GENERAL ASSUMPTIONS
30-days receivables
No senior management team (CEO, CFO, COO)
No in-house accounting
Many assumptions are included in each worksheet
Year-over-year increases in R&D and marketing costs increase at the same rate as revenue
ILIA Financial Projections - DRAFT CONFIDENTIAL Page of
INCOME STATEMENT
2002 Total 2003 Total 2004 Total 2005 Total 2006 Total
Developing a
Marketing Plan
Marketing
If everything fails, start with the 4 Ps!
Product = What are you offering?
Remember Peter Drucker: Innovation + Marketing
Remember most ideas seem boring -except in your mind
So you need to create a Product (for now MVP) that has functions and
features that are exciting (don’t overdo with complex features)
- Remember Amazon just sold book for many years
-
Summary.
Lean Business Model
Why the Lean Start-Up Changes
Everything
by Steve Blank
From the Magazine (May 2013)
Download, 2005, Acrylic on linen, 1.5 m x 1.5 m, Wallace Trust Collection; Photography: Courtesy of the artist and Gow Langsford Gallery Sara
Hughes
In the past few years, a new methodology for launching companies,
called “the lean start-up,” has begun to replace the old regimen.
1. Main target : university students
└> why?
There are many chinese people in korea university
1.Main target : the wealthy class
senior citizens
2. Sub target :- university students
- family
Promotion contents emphasis
We emphasize on close distance of ferry
Promotion contents emphasis
We emphasize on cruise’s luxury facilities and comfortability
of individuals across the whole company. Later MDC and The Boeing Company merged in 1997, the EDP had evolved from its startup trough merger transition and redesigned into full implementation across the Boeing company. As a result, in comparison with old program which provided participants with 5 day offsite meeting, the redesigned program emphasized more inwardly deeper, meaningful experience.