Sense andSensibility
Jane Austen - (16 December 1775 – 18 July 1817)
Romantic fiction
Landed gentry
Realism – biting irony & social commentary
Constant support from family
Epistolary novel
18th century ~ 19th century
Dependence of women on marriage to secure social standing & economic security
Austen’s works - Sense andSensibility
1. Sense andSensib
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
sense related with TV. In 1968, Sony invented its first colored-Television, which means technology priority of Sony. Sony continued to launch new TV products, and in 1977, Sony invented the popular personal TV named Sightation.
Sony’s inventions and growth at 1960’s were great. However, the recent products are not as popular as in the previous years. In 2005, Sony launched BRAVIA(Best Resolu
Ⅱ-3) Sound
Sound Marketing
Sound marketing is also viewed as a leader of the emotional marketing along with color, and scent marketing. It based on character which varies feelings and moves people's heart depending on melody or rhythm.
This is example of sound marketing. In case of store selling the wine, expensive wines are more sold out when they used classic music. Ot