Objective 1
It is important for consumer researchers to understand the nature and power of attitudes.
태도(attitude)
: 사람들(자신을 포함해서), 대상들, 광고들, 또는 쟁점들에 대한 영속적이고 일반적인 평가
실용적(Utilitarian)
가치-표현적
(Value-expressive)
자아-방어적
(Ego-defensive)
지식
(Knowledge)
Objective 2
Attitudes are more
services that are consistent with our mission by de-centralizing authority, empowering employees, exceeding customers' expectations, and continually improving by providing on-going education. To assist with our mission, we will focus on the following guiding principles:
- Safety will not be compromised
- Be customer driven, both externally and internally
- Develop the attitude that conformanc
service company, providing exceptional food and service to our clients and customers.
⦁At Compass Group North America each associate has a passion for quality, teamwork and a can-do attitude. You can see it in the way our associates conduct themselves personally and professionally.
⦁Through openness, trust and integrity, we strive as a team to make a positive impact – on ou
Consumer products are products and services for personal consumption
Classified by how consumers buy them
Convenience products
Shopping products
Specialty products
Unsought products
Organization marketing consists of activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward an organization
Brand is the name, term, sign, or design—or
Services
M2M은 MC라는 기존에 존재하지 않았던 모바일 컨텐츠 커넥터라는 새로운 개념의 제품을 이용 새로운 문화 컨텐츠를 제공하고자 한다. 모바일 컨텐츠 커넥터는 휴대하기 쉬운 크기의 제품으로 동 기종뿐만이 아니라 이 기종 모바일 기기 간에 컨텐츠를 공유하는 매개체다.
M2M은 휴대하기 쉬운 ‘