4-3. Skill
1) Trend leader
(1) 'Market-O' confectionery creating natural and premium life style
(2) 'Dr. You project' leading the wellbeing trend
'Dr. You Golden Kids' – Orion carved out the infant market domestically
'Dr. You' specifically targets 20s women who pursue low calorie and abundant nutrition
2) Method of increasing revenue
(1) Direct management store: If 3rd
INTRO
1998.06 opening the first beauty shop for “men”
Only beauty shop approved as venture company in beauty industry
Recorded on Guinness book( the largest franchise in shortest time)
Over 910 shops in Korea
Company will form a technological guidance team that will visit the affiliate store and carry out technology training by working together
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
any.
⑤ Skills
Domino Korea’s one of the outstanding strength is the function of OER department. As we mentioned at previous page, OER department is responsible for internal auditing, especially focusing to the franchisees. They usually run a random inspection to them with very strict manuals. Through this procedure, Domino Korea is able to prevent franchisees making arbitrary decisions.
- Why we choose domino’s?
Domino’s has focused only on delivery service
Domino’s is foreign affiliated
Domino’s has chosen premium strategy
we expect that domino will have different organizational structure
- Methods for conducting case analysis
Interview
Searching information (internet, book, etc..)
Having a discussion
Facebook marketing
Through