Amore Pacific History
1945 Started its cosmetic business.
1970~80
Spread out Make-up campaign.
Started to lead cosmetic culture.
1990
Core capability into marketing sector.
2000
Diversify and intensify its brands.
6. MARKETING MIX 분석
1. PRODUCT
제품특징
용기디자인 컨셉
제품종류
- 3차원 보습 강화 시스템이 찾은 트리플 워터 이펙트
-Clean Care
-Basic Care
-Special Care
-Base Make-up
2. PRICE
중고가 전략
3. PLACE
선택적 전문점 유통경로 전략
4. PROMOTION
샘플 판촉 전략
소비자 모니터요원 3만
The worlds run by sex ads. - Take out your own ad, l guess.
An ad?
Look at me. lm a grown woman wearing a prom dress.
l look like an over-the-hill Barbie doll. And its too tight.
- l want something in my colour. - Maids of honour dont wear black.
- Why arent you wearing make-up? - l am wearing make-up.
- Youd look good with a perm. - Like Shirley Temple on crack.
Where is she? She cant stand
special day, or sending some information about cosmetics or make-up tips which customers might be interested. In addition, through internet, The Face Shop can be connected directly with its customers. Using official web blog, twitter or Facebook can be a good communication tool. In this way, The Face Shop can communicate with its customers more individually, and customers can express their opinio
do anything. If you don't feel confident, you can’t. Also, do not care much about your faults, because nobody is perfect, not even the gorgeous models you see around. Really, they only seem to be perfect, but take off all their make-up and listen to their problems and then you'll see that they are as imperfect as everybody else. So, just concentrate on your position and make the best outcome.