소개글
[국제경영] 아모레 퍼시픽 프랑스시장 진출(영문)에 대한 자료입니다.
목차
1. Amore Pacific History
2. Fragrances Industry of France
3. Lolita Lempicka
4. Porter’s Diamond
5. Localization Strategy
6. Make-up Strategy
본문내용
Amore Pacific History
1945 Started its cosmetic business.
1970~80
Spread out Make-up campaign.
Started to lead cosmetic culture.
1990
Core capability into marketing sector.
2000
Diversify and intensify its brands.
Efforts to globalization of the company.
2004
7 factories globally, 7 global branches
Fragrances Industry of France
French perfume market
Huge, luxury, sensuality and refinement.
Powerful marketing and publicity launches.