Strategies
Recent global market conditions surrounding our industry is changing rapidly. Globalization such as the launch of the WTO, the European Common Market and the foundation of the North American free trade zone is already affecting our economy. the term 'Borderless World Market', is not unfamiliar to us anymore. In order to survive in these environmental changes, the companies must hav
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. How to choose the target county to enter.
As priority before entering target country, we have to make a decision by using strategic decision. it includes SWOT analysis. and we have to consider Country Attractiveness as well as Competitive position Analysis,
a country that have high Attractiveness as well as high Competitive position Analysis is very good market to enter.
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companies, they should reflect people's various life style in products. But globalization through standardization of product never satisfy those of success factor.
Therefore they should admit the difference amongst regions and they should make out the globalization through the diversity of products and strategies.
Q2. What seem to be the key success factors in the appliance business?
# Transnational Strategy - 이마트
신세계 구학서 부회장 曰 :
"신세계 이마트의 글로벌 전략은
한마디로 중국 '올인' 이다.
일단 몸집을 불리고, 철저한 현지화를
통해 중국 소비자를 사로잡겠다."
→ 규모의 경제 통한 원가절감과 현지화 전략 동시추구 의미
# Tran
Global strategies
1.Standardization Product
- 0.78 gram onion in Hamburger patty
- 0.28 Cm frech fries
- Under 9 patty in grill
2.Standardization Service
- Quickness
- cheap price
Multidomestic strategies
China
- Redesign of the counter, chairs and desks.
France
hardwood floors, wood-beam ceilings,
comfortable armchairs,
More upscale sandwiche