Importance of study
One of the most common yet most significant errors a marketing manager can make is neglecting the importance of research and survey. However, very often, people consider their hypotheses to be accurate without testing them on the actual customer base, failing to appeal the right message, or to target the right customer base. This research will, therefore, try to identify the
statistical relationships involving dependence. If correlation is close to positive 1, both statistics so related with each other.
1.1.3. Correlation between CSI of consumers' consumption and CSI of apparel consumption is very close to 1, in other words, they are very related with each other.
1.1.4. Correlation between CSI of expected income in future and CSI of apparel consumption is very clo
In the continuous economic stagnation, “Lotto Blast," has become a very familiar term for Koreans these days, and it also has become one of the most popular issues. Newspapers and television news frequently report about how greatly the Lotto sales have been increasing, and how the winning prize of Lotto has gone up exceedingly high, creating the so-called "Big Strike Syndrome" among Korean peo
Social Trend 사회동향 변화
Changes in social trend
Population change : the increasing of one or two households
Economic change : the change of an income level (tendency of increase), high-quality, dwelling house size increase or decrease, the change of house’s quality and services
Social change : to pursue Transportation and Traffic Facilities, environment-friendly, health, smart tec
1. Introduction.
1.1 Research Background
- Effect of Economic recession on consumer
These days, college students are suffering from economic difficulty due to the recent recession. Their biggest interest is in 'money'. This phenomenon has been caused by the global recession which led also to the domestic depression which is still ongoing. We could see this more clearly in a famous part