their output within the Korean market is particularly weak.
In the order of preference, Android is the number one choice for smart phone operating systems. It is then followed by the i-Phone’s iOS, and Blackberry comes in 3rd (11%) internationally. In Korea, Blackberry is not even very well known by the people. Therefore, preference of Blackberries is not even measurable in the status quo.
Research & Results
First, to ensure importance of ‘Smart phone for kids’ to children, our group surveyed to parent with elementary school children. May 20, we go out Gwanghwamun Station and asked for survey to parents who hung out with their children. As a result, 98 samples were collected. The survey results are as follows
○1 Children’s mobile phone usestatus (Question 1)
: More t
emphasis on the completing and/or competition within the game, social media games have more emphasis on inter relationship between users and sustainability of the relationship. We believe the profound impact it has on its users and the medium it is based on(on-line and mobile) shows the importance of the topic and needs further investigation. The biggest traits of social game are written below.
2. Marketing in Mobile Industry
In mobile product industry, Apple uses different strategy. Although Apple is maintaining the same brand and product image, and positioning itself in a similar manner, it is targeting on broader users. As a result, Apple possesses large market share in this sector. This sector consists of three products: an iPod, an MP3 player, iPhone, a smart phone, and an iPad, a
of keeping decreasing. Exxon mobil and S-oil get very high percentage in 2005 and 2006 respectively, but their status for 3 years is so unstable. GSCaltex shows worst status in Financial Leverage percentage as well as ROE and ROA. Hyun-dai oil bank keeps increasing for 3 years. Although its absolute numerical value is still under average, it almost reaches average. That is very noteworthy. Chevro