The Cold Stone Story
1988. Donald and Susan Sutherland open the first Cold Stone Creamery ice cream store in Tempe, Arizona.
1995. Doug Ducey joins Cold Stone Creamery as a partner and takes on the role of president to handle business development and strategic direction.
2007 Kahala-Cold Stone acquires Cereality cereal bar and café.
The Cold StoneCulture
‘We will make people
Stone Creamery Company has about 1000 franchise and the selling amount is ranked at the 6 among the 50 other ice cream brands.
Cold stone has been stand-alone brand for 19 years. But, to extend its franchise business Cold stone decided to be under control by Kahala Corp which is huge franchise Corp.
2) The Cold StoneCulture
Cold Stone concept of “what we do for a living” goes far beyond
culture appeared from Yeoksam-dong or Garak-dong culture.
The first excavation about Songguk-ri culture was performed at Chochon-myeon, Buyeo-gun, Chungcheongnam-do in 1974 and became known by Baekje Cultural Research Institute and Gongju National Museum which excavated stone cist. After that time, four times full-scale investigation was started from 1975 to 1978, and annual excavation was beg
Stone will only be another ice cream chain instead of competing and beating Baskin Robbins in the ice cream market.
3. Environmental Analysis
3-1. External environmental analysis
(1) Trend, Socio-cultural analysis
①Trend analysis
Zenith of the meal, dessert
Desserts are no longer just light refreshments as they have now become important in the dining culture. Particularly, there
culture excavated from there
Excavations began there in 1975 and Songguk-ri was one of the first archaeological sites in South Korea to yield bronze artifacts, large tubular greenstone beads, and pit-houses with rounded plan-shapes.
Rounded pit-houses similar with those of Songguk-ri were later found
at other archaeological sites along with a suite of other co-occurring
artifacts