2-2. Cold Stone Creamery Marketing Problems in Korea
Cold Stone Creamery’s mission statement is: “We will make people happy.” However, there seems to be a lack of adherence to this statement according to a reporter, Cathy Garcia, who visited one of the franchises in Korea in 2010. Cathy writes, “In the U.S., Cold Stone Creamery’s crew is known to burst into song whenever a customer put
Chapter1. Introduce
1) The Cold Stone Story
Donald and Susan Sutherland open the first Cold Stone Creamery ice cream store in Tempe, Arizona, 1988. Cold Stone Creamery ice cream is categorized by industry experts as “Super Premium.”
In 1995, Doug Ducey joins Cold Stone Creamery as a partner and takes on the role of president to handle business development and strategic direction. Sinc
Industrial revolution etc. Like the preceding, Early human also developed their life and consistently evolved. As we know, Early Human showed marvelous evolutions. First, Orrorin and Australopithecus were emerged and they were bipedalism animals. Next, genus Homo were emerged like Homo Habilis and Home Erectus etc. They made delicate stone tools like Oldowan and Acheulean. Futhermore, Homo Erectu
Stone Age. It spans the time from around 2.6 million years ago when the first evidence of craft and use of stone tools by hominids appears in the current archaeological record, until around 300,000 years ago, spanning the Oldowan and Acheulean lithics industries.
Middle Paleolithic
(300–30 ka)
Mousterian (300–30 ka)
Aterian (82 ka)
Ka= time equal to one thousand
stone to make Korea liquors' images go higher and nicer.
Ⅱ. PURPOSE: MARKETING-PROMOTION
Event marketing, according to Advertising Age, is now an intrinsic part of any marketing plan. Along with advertising, public relations, and promotions, events serve to create awareness and persuade prospects to purchase goods and services. These events may be private such as the launch of a new autom