40 million new Starbucks card activation valued at over $610 million in the US and Canada. Actually, 30% of all Starbucks’ US payment comes from mobile payment and Starbucks cards. Moreover, until now, their growth rate never stop. Instead, they’re still growing fast. What makes Starbucks so successful with mobile commerce? And what they would do to move their strategy to the next level?
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
store retailer of Private label Apparel) business model, which spans product design, manufacture, distribution and retail.
The first UNIQLO store opened in 1984. In 1998, our fleece campaign sparked a UNIQLO boom across Japan. Subsequently, we weathered a period of falling sales and operating profit but quickly boosted performance by expanding our women's wear. First venturing into international
Marketing Research
Marketing Research is
Process of defining
Why do we Marketing Research ?
It is Helpful!
Understanding customer’s Needs / Wants
Marketing Action’s FeedBack!
Supporting Success of Product & Service
Doing
◆ Market intelligence
◆ Retail Tracking information
◆ Storelevel insights
◆ Consumer insights from
100,000 household panel
◆
Introduction
Traditional approach
: an airport directly faces the demand of final consumers (passengers and shippers), thus by-passing airlines operating at the airport.
Applying Modern
the method to investigate vertical structure Of airport, airlines(downstream firms) and customers
Objective of this paper
to investigate how the market structure of down Stream carriers
would affec