As our society is being changed and developed rapidly, it requires us to minimize the unnecessary time. As a result, there is an increased number of new form of services and goods that are suitable to our recent society. Therefore we are planning to target a niche market by providing the goods and services which are different from other generous convenience stores.
-Name of Company : Login St
the performance standard for customer satisfaction and increases market share and profitability through successfully implementing our convenience, value and execution strategies.
At may 29, McDonalds opened
first expressway rest area store
in 용인 rest area.
McDonalds have plan that will expand number of expressway rest area store, starting with the opening 용인 rest area store.
History of 7-ELEVEN
1927, started from ice cube industry
1946, shifted into convenience store
1991, taken over to 7-ELEVEN JAPAN
Problems of 7-ELEVEN
Third problem was the means of distribution and control of goods in stock. This is the most terrible problems to 7-ELEVEN. Because…
Second , the stores will sell things only if those products can satisfy the needs of customers
the Geum-Ui Industrial Complex, Bal-An industrial complex, Kia Motors factories and industrial parks and Hyangnam constraints complex. The reason that could be distributed various industrial is because the traffic was relatively convenient. Existing residents' housing and factory workers' housing were contains up and to be High-density areas.
So, Choose the new section of a cit of Housing site.
store, medium to low priced casual stores integrated with large supermarkets
• Supermarkets : High quality supermarkets that sell high quality consumable goods from department stores separately
• Convenient stores : Café type convenient stores with café and fastfood integrated
2. Confusion of Identity due to the Complex Market Structure
1) ‘Business Identity’