of a cost-leader not only in terms of passenger volumes but being the lowest cost operator in the airline industry.
Chapter 6
6.2. Discuss how your company has attempted to develop strategies to protect and strengthen its business model. If it operates in a mature industry, discuss how it has tried to manage industry competition.
When Ryanair entered the air-travel industry, there wer
of organizational culture
In 2002, government privatized a public enterprise of KT for strengthening competitiveness of communication business. Although KT was privatized for change, KT’s overall culture had vestiges of public enterprise yet. There were lots of request for executive appointment and also they often employ people through the nepotism. These problems cut off communication between
of dispatched resources: same Asians, country of brother -> inducing friendly feeling
A. Introducing operating system and service differentiation
- Each product management system: By raising the efficiency of inventory control and sales management, higher ratios of product rotation and less cost of sales management and operating cost
→ Higher competitiveness
C. Promotion strategy: Conti
of this effort, they are trying to abolish the hierarchical structure and the seniority system. When it comes to promotion, they introduced HR marketplace way so called “Talent Market”. It means that they can exchange HR by the law of supply and demand using the infranet. It’s a kind of market oriented system.
5. Skills
The greatest competitive strength of KT is their huge market share.
of technology. Those limitations also made it hard for golf equipment companies to differentiate their brand through technology development, so that leaded to harsh price competition. As product differentiation through technology became more difficult to achieve, golf club manufacturers were relying more on endorsements from touring professionals to enhance their brand image. The value of endorse