Open Innovation
Open innovation is a business strategy in which research, development and commercialization can be mutually done outside sources.
2.1.1 Basic Background
Open Innovation does not need IT/IS
Restrictions and nature of open innovation calls for IT/IS
2.1.2 Using the Web
Most common method of using IT/IS for open innovation
P&G executive – “For every P&G researc
and the strategies in order to respond to this crisis.
The second is the mutual potential of the Web. To a specific industry, the Web can be a critical threat but at the same time, to the innovative firms in the industry, it can be an important tool in gaining a strategic advantage.
Third, the firm constantly works hard to maintain the advantage in the competition. As we learned in class, j
▶Case Questions
1. What are the roots of 3M’s culture of entrepreneurship andinnovation? What were the key tenets of this culture as they emerged over time?
3M을 대표할 수 있는 단어를 하나 고르라면 혁신을 고를 수 있을 것이다. 3M이 세계적인 대기업으로 성장할 수 있었던 요인에는 지속적인 혁신에 있다. 3M의 직원들은 근무시간의 1
And Uterqüe,
- Boasting 4.607 Stores In 74 Countries.
The Inditex Group Is Made Up Of More Than 100 Companies Operating
In Textile Design, Manufacturing And Distribution.
The Group's SuccessAnd Its Unique Business Model,
Based On Innovation And Flexibility,
Have Made Inditex One Of The Biggest Fashion Retailers In The World.
Zara is in tune with its customers, who help it
and it has turned the founder of Inditex, Amancio Ortega, into Spain’s wealthiest man and the world’s richest fashion executive.
1-1. Why Study Zara?
Zara is undergoing one of the fastest global expansions the fashion world has ever see, opening one store per day and entering new markets worldwideㅡseventy-three countries so far. Zara is called “the most innovative and devastating reta