1. Introduction
The era we live in has various types of advertisement methods. Among the many advertisements, we focused on the TV, Online, Paper and Outdoor advertisement. The example cases of these advertisements that we collected are focused on humor or fear appeal. The reason why we divided the advertisements into the two groups is because humor and fear appeal based advertisements have enti
TVadvertisement
TV ad is..
Advertisement which is aired in television media.
most powerful advertisement method.
TV ad’s strength & limitation
-Show and Tell effect
-Image and sound effect
-Broad coverage
Strength
Limitation
- high cost
- Hard to Change
Established Advertisements for Samsung Smart TV
1. Their advertisements emphasize their functional side.
2. They compare that their smart TV have more technique and smarter than competitors.
Needs
Samsung has so many
functional and comparison AD
They already pioneer
in market
Now, they have to deliver
their another value of
the
advertisement in listening part only. And in this part, they need to make a song to make people remember their number easily so they need to make a song to do it cause music is the only way they can take. This company made brilliant strategy and put the same number 1577 front and back so make it more effective. We still not sure that is this advertisement effective as much as TV or Internet doing