1. Introduction
The era we live in has various types of advertisement methods. Among the many advertisements, we focused on the TV, Online, Paper and Outdoor advertisement. The example cases of these advertisements that we collected are focused on humor or fear appeal. The reason why we divided the advertisements into the two groups is because humor and fear appeal based advertisements have enti
about suicide and to be affected by it. For this, our team has done researching on the topic with former studies, gathered information and opinions about the topic, and finally has created a public service advertisement. The form of the advertisement is video which can be used as a TVadvertisement and an UCC advertisement. And for the conclusion, we have analyzed our own advertisement as well.
③ 인쇄매체광고1 - 신문광고 (newspaper advertising , 新聞廣告)
신문지상에 게제되는 광고로 정보 ? 교양 ? 보도 등 여러 가지 특징을 가진 매체로서 광고매체로서의 기능면이 중요시된다. 신문광고는 매우 대중적인 광고로서 발행부수가 많아 일반에게 널리 호소할 수 있다. 거기에 더해 신속한 발행이 가
TV program
- Price : Free(event) to expensive(Broad)
- Promotion : Simply selling CD, concert ticket by advertising(irregular), event
- Place : First Korea to 4 nations -> Expand to all Asian nations
Macroscopic perspective
1. Indonesia
- Demographical perspective
-Indonesia has 230,000,000 estimated individuals, 85% of whom are Indonesians and 15% consisted of Americans,
Type of ad
CF (Commercial Film)
Spot advertisement (shows the commercial when the program enters to a station break),
Promotional ad (main purpose is to extend sales and services by featuring on T.V. movies, music videos, books, and websites),
Political advertising ( capture the citizens’ vote)
Infomercials .
Strengths Limitations
Exposure effectiveness & high attention.