TVHomeShopping
Internet
Shopping Mall
CJ39 Shopping
Catalogue
Jewelry Shop
1.2. 39쇼핑의 역사
회사의 연혁은 현재까지 10년이 넘지 않을 만큼 짧다. 홈쇼핑이라는 사업이 최첨단 정보통신 기술의 발달 결과 이루어질 수 있기 때문에 역사는 매우 짧지만 신생기업답지 않게 많은 일들이 있었다
1. New Trend
Intensification of consumers’ power
consumers’ information is so enlarged
Fusion Marketing Channel
One-stop shopping
Mega concept shop
1) The Definition of Home-Shopping
Home-shopping is defined as a shopping pattern that purchasing the goods or services via direct order by seeing the newspapers, magazines, TV, catalogs, and online network offered by home-shopping
shopping company in the world. After Lock & Lock advertised by QVC TV channel, Lock & Lock had the great earning in U.S. market. The background of this deal is important to Lock & Lock. And finally we had some questions about the reason of success.
QVC, the best home-shopping channel in the world.
QVC is a multinational corporation which televised homeshopping. It founded in 1986 by
About Homeshopping
TV홈쇼핑이란 영상매체를 이용하여 상품에 대한 정보를 시청자에게
제공하고, 이를 통해 상품을 판매하는 형태
Planning
건강한 먹거리에서부터 건강한 생활까지
Target audience
30~40대 주부
다양한 상품을 취급하지만
식품 류를 60%를 취급해야 하는
규제의 영향
Planning
GS SHOP,
Management of giving trust to customer
Opening of
Growth to synthetic on-lined distribution company
Positioning Change
Low Price → High Price
“Lifestyle Shopper”
Trend Setter
Non-Store Outlets
+
Home Delivery System
- Highly Operated
- Cheap operating costs
- Fast deliveries made within 3 days
- National Level Delivery
- E-Cline syste