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분야
ppt2. About Home-Shopping
1) The Definition of Home-Shopping
2) The Present State of Home-Shopping
3) Factors in the Rapid Growth of Home-Shopping
3. Marketing Channel of CJ Home-Shopping
1) Introduction of CJ Home-Shopping
2) Marketing Channel Strategic System
- Marketing Channel Strategy
- Marketing Channel Strategic System
3) The Advantages of CJ Home-Shopping and Differentiation Strategy
4. Direction of CJ Home-Shopping
Intensification of consumers’ power
consumers’ information is so enlarged
Fusion Marketing Channel
One-stop shopping
Mega concept shop
1) The Definition of Home-Shopping
Home-shopping is defined as a shopping pattern that purchasing the goods or services via direct order by seeing the newspapers, magazines, TV, catalogs, and online network offered by home-shopping companies instead of consumers’ visiting stores
The Present State of Domestic Home-Shopping
The equal market share of LG home-shopping and CJ Home-Shopping.
Maintenance the oligopoly.
A few large home-shopping corporations occupy the market.
The keen competition between home-shopping companies
