target with major media
+
high level of GRP based on reach
Desire[2months]
7,289682,000 won
Media importance
internet>TV and CATV>ooH , theatre, promotion>radio>prints
patterns of consumers and try to approach to various contact point.
And we maintain GRP in previous level and increase
patterns that they have willing to pay highly for specific product.
2. Competitor & Collaborator: companies related to fashion, skin care, and/or fitness, operating in the Apgujeong-dong area.
1) Hyundai department store service
- Providing VVIP customers who visit the store with fashion advice service.
- People who are not in the VVIP membership cannot be provided these services.
2) Love
target the customers in the teens and the twenties, and Korean public actor An Sung-Gi for the forties and fifties.
c. Differentiation
SPAO has defined four core values to differentiate its products and satisfy the customers’ increasing interest and needs of fast fashion clothes. The first is pattern. Different from other fast fashion brands in Korea such as Zara and H&M which the sizes of th
patterns
Tourist will not be visiting frequently because they are tourists and they will be willing to try various kinds of food. It is unlikely for them to go the same cuisine. Foreigners living in Korea and busy office workers will be the main target for this company. With the adequate and delectable food, we will intrigue them to come to at least once in every two days. Moreover by providing
pattern their behavior on the perceived expectation of others. In other words, as a marketer, we can put this fact into the advertisement.
4. Brand Extension Strategy
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Value For Money (VFM) means consumers wan